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Their 2 cents

Rael Tooch has been a writer with DDB Canada on both short and long term contracts over the past 5 years. He has worked alongside the creative department on various projects and clients including ICBC and Telus. Rael’s flexible disposition and attention to detail has been especially valuable when dealing with some of the high pressure situations surrounding demanding retail clients.

We appreciate the work he has done with us and the relationship we have built.

Lynn Oucharek
Director of Creative Resources
DDB Canada, Vancouver

When I think of Rael I think of passion. He's laser focused in what he does and absolutely loves it. He's a strong leader and mentor to his team and pushes the work to the highest level. Rael has a great deal of respect for the individual and team and takes great pride in coaching his team to get to the next level, providing ongoing feedback.

His strength is in ideation and thrives in an environment that is open and empowering. He delivers on target creative and unique integrated campaigns that deliver results. I've thoroughly enjoyed working with Rael and now know that "good is the enemy of great. 

Martha Barss
SVP Aimia


Rael was, and continues to be, one of my career mentors. He is passionate about everything he does. His guidance and advice has allowed me to elevate my conceptual and creative thinking. His encouragement on a professional level has been a driving force in helping to make career goals a reality. He exemplifies leadership qualities by influencing others to do and be their best. He would be an asset to any agency.

Hiten Patel Art Director Grip

Rael is a highly creative original thinker. His passion for outstanding creative work runs deep and he always pushes both himself and others to keep going until the results are the best they can be. Rael takes pride in creating a dynamic and energizing environment that is conducive to inspiration, fun and unbridled creative expression. He's a seasoned professional who sees the big picture and knows how to get results for his clients – both as a talented writer and a strategic leader. Whether he's acting as a brainstorming catalyst, creative lead, critic or mentor, Rael is an indispensable talent and force to be reckoned with.

Ian Taylor, Co-Creative Director

I have had the pleasure of having Rael work for the agency as a Snr. writer on several occasions over the past two years, most recently partnering with me on  a quick turn-around project.

His enthusiasm, outgoing personality and work ethic are immediately noticeable, as is his degree of professionalism.

A versatile writer, his worked for us has ranged from pithy headlines for a newspaper campaign to long copy writing for a high-end resort developer. He has needed little supervision to complete the tasks and is quick to grasp the strategy while asking intelligent questions.

I am sure Rael will become a valuable member of any team he is being considered for.

Darren Warner, Creative Director
Wasserman & Partners Advertising

It has been my pleasure to work with Rael over the past couple of years. Rael has worked with Karo on the creative writing of a number of projects, both strategic and narrative.

Rael is strong conceptually and creatively; his writing always hits the target. His personality makes him great to work with, he enjoys being part of a creative team, and he is flexible and is able to be collaborative, while not being a push over.

In my opinion he would be a great addition to any project, team or company.

Martin Batten, Director
Karo Group Inc.


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